Work

Understanding brand loyalty and disloyalty formation among consumers’ of short life-cycle products

Year: 2015

Type: article

Author: Sunder Ramachandran

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2798681177

FWCI: 3.215

Cites: 341

Cited by: 6

Related to: 10