Work

Marketing As Strategy

Year: 2004

Type: book

Author: Nirmalya Kumar

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2798969653

FWCI: 2.431

Cites:

Cited by: 44

Related to: 10