Work

Customer Based Brand Equity Analysis: An Empirical Analysis to Geographical Origin

Year: 2017

Type: article

Study design: Observational Study

Source: RePEc: Research Papers in Economics

Authors: Elena Kokthi, Drita Kruja

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W2799677391

FWCI:

Cites: 23

Cited by: 2

Related to: 10