Work

The Practical Meaning and Usefulness of the NBD/LSD Theory of Repeat-Buying

Year: 1968

Type: article

Source: Journal of the Royal Statistical Society Series C (Applied Statistics)

DOI: 10.2307/2985262

Author: A. S. C. Ehrenberg

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2799760912

FWCI: 21.06

Cites:

Cited by: 26

Related to: 10