Work

The importance of personalization in affecting consumer attitude toward mobile advertising in China

Year: 2005

Type: article

Authors: Jingjun Xu, Stephen Shaoyi Liao, Heng Tang

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2800068534

FWCI:

Cites: 27

Cited by: 4

Related to: 10