Work

Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers

Year: 2018

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2018.04.006

Authors: Mahmud Akhter Shareef, Bhasker Mukerji, Mohammad Abdallah Ali Alryalat, Angela Wright, Yogesh K. Dwivedi

Institutions: North South University, St. Francis Xavier University, Al-Balqa Applied University, Swansea University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2800407397

FWCI: 50.07

Cites: 72

Cited by: 165

Related to: 10