Work

Strategies for Creating Successful Soundless Video Advertisements

Year: 2018

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-2018-015

Authors: Colin Campbell, Erin Pearson

Institutions: Kent State University, University of San Diego, University of East Anglia, Norwich Research Park

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2800459333

FWCI: 2.236

Cites: 50

Cited by: 17

Related to: 10