Work

Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of Brand Management

DOI: 10.1057/s41262-018-0118-0

Authors: Jake An, Diem Khac Xuan Do, Liem Viet Ngo, Tran Ha Minh Quan

Institutions: UNSW Sydney, Ho Chi Minh City Open University, University of Economics Ho Chi Minh City

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2800615477

FWCI: 11.18

Cites: 149

Cited by: 99

Related to: 10