When do social alliances pay off? How the effect on corporate image depends on consumers’ prosocial attitudes
Year: 2018
Type: article
Source: Journal of Brand Management
Authors: Bram Roosens, Nathalie Dens
Institutions: University of Antwerp, Antwerp Management School
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2800655993