Work

Identification of Selection Attributions and Assessment of Brand Equity of Take-out Coffee Shops Using Conjoint Analysis

Year: 2006

Type: article

Source: 외식경영연구

Authors: Seongseop Kim, 김보균, 박제온

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2800746281

FWCI:

Cites:

Cited by: 6

Related to: 10