The path to mall patronage intentions is paved with 4E-based experiential value for Indian consumers
Year: 2018
Type: article
Study design: Observational Study
Authors: Amrut Sadachar, Ann Marie Fiore
Institutions: Auburn University, Iowa State University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2801040337