Work

Brand Attachment and a Strategic Brand Exemplar

Year: 2008

Type: book-chapter

Source: Edward Elgar Publishing eBooks

DOI: 10.4337/9781848446151.00007

Authors: C. Whan Park, Deborah J. MacInnis, Joseph Priester

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2801048003

FWCI: 5.513

Cites:

Cited by: 25

Related to: 10