Work

Marketing’s identity crisis: it’s complicated

Year: 2018

Type: article

Source: AMS Review

DOI: 10.1007/s13162-018-0114-2

Author: O. C. Ferrell

Institution: Auburn University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2801203290

FWCI: 2.683

Cites: 73

Cited by: 11

Related to: 10