Work

Segmentation in social marketing: Process, methods and application

Year: 2016

Type: book

Authors: Timo Dietrich, Sharyn Rundle‐Thiele, Krzysztof Kubacki

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2801535083

FWCI: 4.128

Cites:

Cited by: 36

Related to: 10