Work

Dealing with “enemy-brothers”: Sunni Arab consumers’ animosity toward Iran and Turkey

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-08-2016-1919

Authors: Saeb Farhan Al Ganideh, Mohammad Niamat Elahee

Institutions: Yale University, Quinnipiac University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2801586408

FWCI: 3.578

Cites: 48

Cited by: 19

Related to: 10