Work

The Effects of Incidental Brand Exposure on Consumption

Year: 2008

Type: book-chapter

Source: Edward Elgar Publishing eBooks

DOI: 10.4337/9781848446151.00021

Authors: Rosellina Ferraro, Tanya L. Chartrand, Gavan J. Fitzsimons

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2801702819

FWCI: 1.838

Cites:

Cited by: 3

Related to: 10