Work

The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising

Year: 2018

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2018.02.002

Authors: Colin Campbell, Nathaniel J. Evans

Institutions: University of San Diego, Swinburne University of Technology, University of Georgia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Kent State University

OpenAlex ID: W2801729582

FWCI: 33.57

Cites: 32

Cited by: 127

Related to: 10