Work

Marketing-Managment : Grundlagen, Konzeption und Umsetzung

Year: 2013

Type: book

Source: publish.UP (University of Potsdam)

Authors: Markus Voeth, Uta Herbst, Viola Austen, Tatjana Becker, Victoria Bertels, Julia Heigl, Hannes Huttelmaier, Aline Kugler, Jeanette Loos, Christoph Meister, Björn Rentner, Jenny Richter, Natalie Schmidt, Daniela Schwarz, Sabine schwarz

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2801846005

FWCI: 0.961

Cites:

Cited by: 8

Related to: 10