Work

A value co-creation model in brand tribes: the effect of luxury cruise consumers’ power perception

Year: 2018

Type: article

Study design: Observational Study

Source: Service Business

DOI: 10.1007/s11628-018-0373-x

Authors: Yuan Lee, Insin Kim

Institution: Pusan National University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2801890445

FWCI: 5.814

Cites: 74

Cited by: 28

Related to: 10