Work

Inspiring awe in consumers: Relevance, triggers, and consequences

Year: 2018

Type: article

Source: Asian Journal Of Social Psychology

DOI: 10.1111/ajsp.12215

Authors: Siyuan Guo, Libin Jiang, Rong Huang, Weiling Ye, Xinyue Zhou

Institutions: Sun Yat-sen University, Shanghai University of Finance and Economics, Zhejiang University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Science Foundation, National Natural Science Foundation of China

Awards: 非正式控制在销售管理体系中的协同作用及其应用研究 ——以顾客管家控制为例, 敬畏感对于不诚信行为的多维影响和应用研究：基于营销诚信及诚信宣传的视角, 社会赞许性影响幸福感和工作绩效：追踪、干预与神经机制研究, 不同企业社会责任类型对消费者品牌评价的影响和机制研究

OpenAlex ID: W2802053033

FWCI: 1.347

Cites: 48

Cited by: 32

Related to: 10