Work

When Infamy Becomes Fame: The Positive Side of Negative Athlete Publicity

Year: 2018

Type: article

Source: Journal of Sport Management

DOI: 10.1123/jsm.2017-0082

Author: Yonghwan Chang

Institution: University of Minnesota

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2802170385

FWCI: 4.472

Cites: 50

Cited by: 19

Related to: 10