Work

It is not always about brand: Design-driven consumers and their self-expression

Year: 2018

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2018.04.009

Authors: Kyung-Ah (Kay) Byun, Robert Paul Jones, Barbara Ross Wooldridge

Institution: The University of Texas at Tyler

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2802193978

FWCI: 3.578

Cites: 61

Cited by: 27

Related to: 10