Work

Price and perceived product quality: a comparison of denim jeans in three price categories

Year: 2018

Type: article

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-10-2017-0104

Authors: Behnoosh Ghaani Farashahi, Elizabeth Easter, Kate Annett-Hitchcock

Institutions: North Carolina State University, University of Kentucky

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2802265716

FWCI: 5.814

Cites: 37

Cited by: 20

Related to: 10