Work

Build touchpoints and they will come: transitioning to omnichannel retailing

Year: 2018

Type: article

Source: International Journal of Physical Distribution & Logistics Management

DOI: 10.1108/ijpdlm-09-2016-0276

Authors: Roy Larke, Mark Kilgour, Huw O’Connor

Institution: University of Waikato

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2802293609

FWCI: 27.73

Cites: 68

Cited by: 133

Related to: 10