Work

Including Context in Consumer Segmentation

Year: 2018

Type: book-chapter

Source: Elsevier eBooks

DOI: 10.1016/b978-0-08-102089-0.00015-7

Author: Marleen Onwezen

Institution: Wageningen University & Research

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2802338154

FWCI: 13.63

Cites: 48

Cited by: 20

Related to: 10