Work

Stochastic Models of Buying Behaviour.

Year: 1971
Type: article
Authors: L. Marchant, William F. Massy, David B. Montgomery, David G. Morrison
Language: English
Subfield: Marketing
Open Access status: closed
OpenAlex ID: W2802658283
FWCI: 4.967
Cites:
Cited by: 48
Related to: 10