Work

Toward a masstige theory and strategy for marketing

Year: 2018

Type: article

Study design: Observational Study

Source: European J of International Management

DOI: 10.1504/ejim.2018.10012543

Author: Justin Paul

Institution: University of Puerto Rico System

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2802679265

FWCI: 15.21

Cites: 71

Cited by: 46

Related to: 10