Trust and commitment within a virtual brand community: The mediating role of brand relationship quality
Year: 2018
Type: article
Study design: Observational Study
Source: Information & Management
Authors: Houcine Akrout, Gàbor Nagy
Institution: INSEEC School of Business and Economics
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2802723162