Work

The “little emperor” and the luxury brand: How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits

Year: 2018

Type: article

Study design: Observational Study

Source: Psychology and Marketing

DOI: 10.1002/mar.21103

Authors: Fernando Fastoso, Boris Bartikowski, Siqi Wang

Institutions: University of York, Kedge Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2802856349

FWCI: 9.392

Cites: 82

Cited by: 66

Related to: 10