Work

How associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbers

Year: 2018

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-018-0125-1

Authors: Timucin Ozcan, Kunter Gunasti

Institutions: Rollins College, Washington State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2803176104

FWCI: 1.789

Cites: 43

Cited by: 10

Related to: 10