Work

Don't Just “Like” Me, Promote Me: How Attachment and Attitude Influence Brand Related Behaviors on Social Media

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2018.03.003

Authors: Rebecca VanMeter, Holly A. Syrdal, Susan Powell-Mantel, Douglas B. Grisaffe, Erik T. Nesson

Institutions: Ball State University, University of Southern Mississippi, University of Cincinnati, The University of Texas at Arlington

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2803391747

FWCI: 27.31

Cites: 42

Cited by: 122

Related to: 10