Work

The Influence of Corporate Social Responsibility Efforts on the Moral Behavior of High Self‐Brand Overlap Consumers

Year: 2018

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1002/jcpy.1027

Authors: Kevin P. Newman, Merrie Brucks

Institutions: Providence College, University of Arizona

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2803462950

FWCI: 9.392

Cites: 69

Cited by: 52

Related to: 10