Work

A Case Study of the Marketing Strategy of 'Maxim' in the Instant Coffee Market in Korea

Year: 2006

Type: article

Source: Journal of Marketing Management Research

Authors: Sang Yong Kim, WonSeokWoo, 김상헌

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2803554286

FWCI:

Cites:

Cited by: 2

Related to: 20