Work

How citizen influencers persuade their followers

Year: 2018

Type: article

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-09-2017-0095

Authors: Anne Martensen, Sofia Brockenhuus-Schack, Anastasia Lauritsen Zahid

Institution: Copenhagen Business School

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2803618708

FWCI: 27.31

Cites: 67

Cited by: 189

Related to: 10