Work

Antecedents and consequences of brand community image : research from Vietnam's alcohol industry

Year: 2017

Type: article

Author: Phu Hai Ho

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2803642085

FWCI:

Cites: 170

Cited by:

Related to: 10