Work

A Compass for Navigating Sharing Economy Business Models

Year: 2018

Type: article

Abstract: The sharing economy has emerged in recent years as a disruptive approach to traditional business models. Drawing on a multi-year research program and a design-based methodology, this article introduces a framework and generative tool called the Sharing Business Model Compass. As an actionable framework, the Compass helps elucidate the multiple, innovative forms sharing economy businesses are adopting. As a generative tool, it enables entrepreneurs, investors, incubators, and incumbents interested in entering the sharing economy to create, present, and evolve a compelling sharing business model as well as evaluate its extent of robustness.

Source: California Management Review

DOI: 10.1177/0008125618795490

Authors: Pablo Muñoz, Boyd Cohen

Institutions: Universidad del Desarrollo, University of Liverpool, EADA Business School

Language: English

Topic: Sharing Economy and Platforms

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2803728201

FWCI: 19.23

Cites: 17

Cited by: 120

Related to: 10