Work

Consumer dispositions toward global brands

Year: 2018

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-11-2017-0290

Authors: Ankur Srivastava, M.S. Balaji

Institutions: ICFAI Business School, ICFAI Foundation for Higher Education, University of Nottingham Ningbo China

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2804180786

FWCI: 5.814

Cites: 45

Cited by: 34

Related to: 10