Work

Branding by the five senses: A sensory branding framework

Year: 2017

Type: article

Source: Journal of brand strategy

DOI: 10.69554/goae6835

Author: Bertil Hultén

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2804322938

FWCI: 6.43

Cites:

Cited by: 43

Related to: 10