Work

Keeping it real: examining the influence of co-branding authenticity in cause-related marketing

Year: 2018

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-018-0109-1

Authors: Jasmina Ilicic, Stacey M. Baxter, Alicia Kulczynski

Institutions: Monash University, University of Newcastle Australia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2804591271

FWCI: 1.789

Cites: 71

Cited by: 21

Related to: 10