Work

Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2018.1455549

Authors: Rania Hussein, Salah Hassan

Institutions: Cairo University, American University in Cairo, George Washington University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2804660893

FWCI: 5.814

Cites: 85

Cited by: 33

Related to: 10