Work

Modelling the relationship between green marketing strategies and performance outcomes for business sustainability

Year: 2017

Type: conference-paper

Study design: Observational Study

Source: Universiti Putra Malaysia Institutional Repository (Universiti Putra Malaysia)

Authors: Zuhairah Hasan, Noor Azman Ali

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2804929073

FWCI: 2.236

Cites:

Cited by: 9

Related to: 10