Work

Marka Tutumu İle İmajinin Marka Değeri̇ Ve Güveni̇ Yaratilmasindaki̇ Rolü, Tüketi̇ci̇ni̇n Satin Alma Ni̇yeti̇ Üzeri̇ndeki̇ Etki̇leri̇

Year: 2018

Type: article

Study design: Observational Study

Source: Beykent Üniversitesi Sosyal Bilimler Dergisi

DOI: 10.18221/bujss.370614

Authors: Fatma ATIGAN, Cemal YÜKSELEN

Institutions: Muğla University, Beykent University

Language: Turkish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2804936021

FWCI: 3.131

Cites: 26

Cited by: 10

Related to: 10