Work

Key factors influencing the purchase intention of activewear: an empirical study of US consumers

Year: 2018

Type: article

Study design: Observational Study

Source: International Journal of Fashion Design Technology and Education

DOI: 10.1080/17543266.2018.1477995

Authors: Lauren Watts, Ting Chi

Institution: Washington State University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2805060567

FWCI: 4.92

Cites: 54

Cited by: 31

Related to: 10