Work

Brand gender-bending

Year: 2018

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-04-2017-0278

Authors: Salim L. Azar, Isabelle Aimé, Isabelle Ulrich

Institutions: Théorie Économique, Modélisation et Applications, Université de Cergy-Pontoise, IPAG Business School, NEOMA Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2805224919

FWCI: 6.272

Cites: 60

Cited by: 34

Related to: 10