Work

Brand Building with Using Phygital Marketing Communication

Year: 2017

Type: article

Source: Journal of Economics Business and Management

DOI: 10.18178/joebm.2017.5.3.503

Authors: Dominika Moravcikova, Jana Kliestikova

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2805265859

FWCI: 3.957

Cites: 3

Cited by: 72

Related to: 10