Work

The Minimal Deviation Effect: Numbers Just above a Categorical Boundary Enhance Consumer Desire

Year: 2018

Type: article

Source: Journal of Consumer Research

DOI: 10.1093/jcr/ucy048

Authors: Yunhui Huang, Han Gong

Institutions: Nanjing University, Shanghai University of Finance and Economics

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Awards: G4019636972, G450771205, 心理距离对消费者决策模式的影响及作用机制, 恢恑憰怪的魅力：营销中的偏离常规影响消费行为的机制和边界

OpenAlex ID: W2805344482

FWCI: 2.683

Cites: 81

Cited by: 19

Related to: 10