Work

Managerial strategies to promote employee brand consistent behavior

Year: 2018

Type: article

Source: EuroMed Journal of Business

DOI: 10.1108/emjb-02-2017-0008

Authors: Luca Quaratino, Alessandra Mazzei

Institution: IULM University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2805511538

FWCI: 7.603

Cites: 66

Cited by: 29

Related to: 10