Work

Ethnic Media Advertising Effectiveness, Influences and Implications

Year: 2018

Type: article

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/j.ausmj.2018.05.014

Authors: Hei Tong Lau, Richard Lee

Institution: University of South Australia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2805932637

FWCI: 5.367

Cites: 55

Cited by: 21

Related to: 10