Work

Ownership of Co-creation Assets: Driving B2B Value Propositions in the Service Economy

Year: 2018

Type: article

Source: Journal of Creating Value

DOI: 10.1177/2394964318772146

Authors: Michael Ehret, Jochen Wirtz

Institutions: Nottingham Trent University, National University of Singapore

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2806092068

FWCI: 1.792

Cites: 58

Cited by: 11

Related to: 10