Work

Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands

Year: 2018

Type: article

Source: European Management Journal

DOI: 10.1016/j.emj.2018.05.003

Authors: Andres Cuneo, Sandra J. Milberg, Maria del Carmen Alarcon-del-Amo, Pilar Lopez-Belbeze

Institutions: Adolfo Ibáñez University, Esade, Universitat Ramon Llull, Universidad de Murcia, Universitat Autònoma de Barcelona

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Universidad de Chile

OpenAlex ID: W2806534245

FWCI: 11.63

Cites: 60

Cited by: 49

Related to: 10